Analytics data can and should be used to improve reporting.


Consumers are generally aware that their web interactions are tracked, and their interests and demographics are calculated. It’s time for editors and writers used that information to improve their reporting for their readers and audiences.

The role of journalism is has always been to inform people about what they need to know.

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Regarding the future of journalism


I’m experimenting with a series of posts regarding the future of the journalism industry.

I’m probably underqualified to write this as a second-year undergraduate journalism student, but I’m also told to say something whenever “something doesn’t feel quite right,” so here goes: the journalism industry is in a critical condition.

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